Campaign Overview

Campaign Overview

JJ

JiwaJiwa

A human transformation company (©Menjadi Manusia)

Providing a safe space to share stories, connect, and grow into the best version of self. Focus on the #SelangkahLebihBaik movement.

Transformasi Diri & Psikologi Wellness & Gaya Hidup Positif

Campaigns On-Going

8

Avg. ER (Active)

4.2%

Avg. Sentiment (Active)

82% Pos

Potential Risk

1 Campaign

On-Going Campaigns

Campaign Name KOLs Involved Avg. Performance (ER) Avg. Sentiment Est. ROI (vs. Target) Details
Skincare XYZ Launch Dr. Elvine, Ratu Lubis, 3 others 5.1% (Target: 4.0%) 91% Pos +120% Deep Dive
Fintech App Awareness Putra Wiramuda, 2 others 3.2% (Target: 3.5%) 75% Pos +85% Deep Dive
Healthy Drink Launch Bima Ardi, 1 other 6.8% (Target: 5.0%) 88% Pos +135% Deep Dive
NPD Workplace Campaign Dr. Elvine Gunawan 2.1% (Target: 2.0%) 65% Pos (Mixed) +105% Deep Dive

Top 3 All-Time Campaigns

  1. ADHD Awareness (Dr. Elvine) - (ER: 1.8%, Sentiment: 82% Pos, ROI: +150%)
  2. #MenjadiManusia Reflection (Ratu Lubis) - (ER: 12.5%, Sentiment: 90% Pos, ROI: +145%)
  3. Skincare XYZ Launch (Multi-KOL) - (ER: 5.1%, Sentiment: 91% Pos, ROI: +120%)

Bottom 3 All-Time Campaigns

  1. Event Promo (General) - (ER: 0.2%, Sentiment: 70% Pos, ROI: +30%)
  2. Tech App Review (Non-Niche) - (ER: 0.8%, Sentiment: 75% Pos, ROI: +45%)
  3. Corporate Banking (Too Niche) - (ER: 0.1%, Sentiment: 68% Pos, ROI: +20%)

Campaign Landscape

Performance (ER) vs. Sentiment by Industry Interest

Skincare/Beauty Finance/Tech F&B/Wellness Mental Health

Ukuran node (bubble size) merepresentasikan **CPE (Cost Per Engagement)**. Bubble lebih kecil = lebih efisien.

KOL Landscape

Performance (ER) vs. Sentiment by Primary Interest

Skincare/Beauty Finance/Tech F&B/Wellness Mental Health

Ukuran node (bubble size) merepresentasikan **Avg. CPE KOL**. Bubble lebih kecil = lebih efisien.