Campaign Deep Dive

Campaign Profile Deep Dive

Skincare XYZ Launch

Performance Sentiment & Emotion Audience ROI Analysis Action Insight

Skincare XYZ Launch

Brand: Skincare XYZ | Industri: Skincare/Beauty

Durasi: 1 Okt 2025 - 30 Okt 2025 (On-Going)

B. Overall Performance (vs. Target)

5.1%

Avg. Engagement Rate

Target: 4.0%

91%

Positive Sentiment

Target: 90%

92%

Avg. Relevance

Target: 90%

70%

Budget Spent

Rp 35Jt / Rp 50Jt

C. Campaign Performance by Channel

Channel Contribution Insight

Meskipun TikTok memiliki jumlah konten lebih sedikit (3 posts), platform ini menghasilkan 81.1% dari total engagement kampanye, didorong oleh konten viral "Battle Serum Viral" dan "Review Jujur" yang memiliki ER sangat tinggi.

Instagram (4 posts) berkontribusi 18.9% engagement. Performa di Instagram lebih stabil namun tidak seviral TikTok, dengan konten Dr. Elvine ("Carousel Self-Care") memiliki performa terendah (ER 1.2%).

Action: Alokasikan lebih banyak sumber daya untuk produksi konten TikTok, atau optimalkan format Instagram agar lebih *engaging* seperti TikTok.

D. Performance by KOL (Ranked)

#1 Eka Saputra Nano

Engagement

270K

Avg. ER

9.5%

Relevance

92%

#2 Ratu Lubis Micro

Engagement

9.8K

Avg. ER

11.5%

Relevance

93%

#3 Ayu Cantika Macro

Engagement

105K

Avg. ER

5.0%

Relevance

88%

#4 Bima Ardi Micro

Engagement

3.2K

Avg. ER

4.0%

Relevance

90%

#5 Dr. Elvine Gunawan Mega

Engagement

180K

Avg. ER

2.1%

Relevance

95%

E. Top 3 & Bottom 3 Content

Top 3 Performing Content

Content KOL ER Relevance
Video "Review Jujur" Ratu Lubis 12.0% 95%
Reels "GRWM" Ratu Lubis 10.8% 91%
"Battle Serum Viral" Eka Saputra 9.5% 92%

Bottom 3 Performing Content

Content KOL ER Relevance
Carousel "Self-Care" Dr. Elvine Gunawan 1.2% 96%
Video "Kulit Stres" Dr. Elvine Gunawan 2.1% 94%
"Rutinitas Pagi" Bima Ardi 4.0% 90%