KOL Overview

KOL Overview

JJ

JiwaJiwa

A human transformation company (©Menjadi Manusia)

Providing a safe space to share stories, connect, and grow into the best version of self. Focus on the #SelangkahLebihBaik movement.

Total Reach (Impressions)

28.4 M

Avg. Engagement Rate

6.8%

Avg. Cost per Engagement (CPE)

IDR 125

Exclusive KOL

13

KOL Interest Distribution

45%
Well-being
25%
Lifestyle
15%
F&B
15%
Beauty

Audience Persona Distribution

Gen Z (18-24) 55%
Young Mothers (25-35) 30%
Office Workers (25-40) 15%

KOL List (39 Total)

Name Est. Followers Tier Score Avg. ER Avg. CPE (IDR) Exclusive
Dr. Elvine Gunawan 3.8M Mega 1.8% 100
Ratu Lubis 11K Micro 9.5% 150 ⭐️
Bima Ardi 550K Macro 5.1% 130
Putra Wiramuda 18.2K Micro 4.8% 110 ⭐️
Dion Pranata 8.9K Nano 8.9% 90