KOL Profile Deep Dive
KOL Profile Deep Dive
Dr. Elvine Gunawan, Sp.KJ (@elv_gun)
Tier: Mega | Primary Interest: Mental Health/Psychiatry
"Dr. Elvine Gunawan, Sp.KJ, is a psychiatrist focusing on mental health with an empathetic and holistic approach. Actively educating the public on issues like NPD, ADHD, and family/workplace dynamics."
B. Audience Segmentation
Psychographics
Relative size indicates segment proportion.
Fans vs. Haters
Bot Detection
< 1%
Low bot activity detected based on comment patterns.
C. Demographics
Generation
Gender
Location
D. Audience Matrix: Psychographics vs. Engagement
| Psychographic Segment | Fans / Supportive | Neutral / Questioning | Haters / Critical | |||
|---|---|---|---|---|---|---|
| Avg. ER | Engagement Share (%) | Avg. ER | Engagement Share (%) | Avg. ER | Engagement Share (%) | |
| Stressed/Seeking Solutions | 2.5% | 25% | 1.8% | 5% | 3.1% | 1.5% |
| Empathy & Validation Seekers | 2.2% | 18% | 1.5% | 4% | 2.8% | 1% |
| Self-Improvement Driven | 1.9% | 12% | 1.4% | 3% | 1.0% | 0.2% |
Engagement Insight
Segmen Stressed/Seeking Solutions dan Haters/Critical menunjukkan rata-rata *Engagement Rate* tertinggi ketika topik kritis dibahas (seperti isu NPD). Hal ini mengindikasikan sensitivitas tinggi pada masalah tersebut. Segmen Fans (Supportive) menunjukkan keterlibatan yang paling konsisten di semua segmen psikografis, sementara Neutral/Questioning memiliki tingkat *engagement* paling rendah, seringkali hanya mengajukan pertanyaan singkat tanpa interaksi yang mendalam.
E. Audience Matrix: Psychographics vs. Sentiment
| Psychographic Segment | Fans / Supportive | Neutral / Questioning | Haters / Critical |
|---|---|---|---|
| Sentiment & Emotion | Sentiment & Emotion | Sentiment & Emotion | |
| Stressed/Seeking Solutions |
80% Pos Happiness (Relief) |
45% Neu Fear (Self-doubt) |
90% Neg Anger (Rejection) |
| Empathy & Validation Seekers |
85% Pos Sadness (Empathy) |
50% Neu Surprise (Relatability) |
75% Neg Disgust (Skepticism) |
| Self-Improvement Driven |
95% Pos Happiness (Inspired) |
70% Pos Surprise (New Info) |
40% Neu Fear (Self-doubt) |
Sentiment Insight
Segmen Self-Improvement Driven menunjukkan sentimen positif tertinggi (95% Pos) di antara *fans*, didorong oleh perasaan Happiness (Inspired). Segmen Stressed/Seeking Solutions yang bersikap kritis menunjukkan sentimen negatif ekstrem (90% Neg), dimediasi oleh emosi Anger (Rejection). Reaksi Neutral di berbagai segmen seringkali dipicu oleh emosi Fear atau Surprise, menunjukkan audiens sedang mencari konfirmasi atau informasi tambahan.
F. Audience Matrix: Demographics vs. Engagement
| Demographic Group | Fans / Supportive | Neutral / Questioning | Haters / Critical | |||
|---|---|---|---|---|---|---|
| Avg. ER | Engagement Share (%) | Avg. ER | Engagement Share (%) | Avg. ER | Engagement Share (%) | |
| Milenial (Female) | 2.6% | 28% | 1.8% | 4% | 3.3% | 1.5% |
| Gen Z (Female) | 2.3% | 22% | 1.6% | 5% | 2.9% | 1% |
| Milenial (Male) | 2.3% | 10% | 1.5% | 2% | 3.0% | 0.5% |
| Gen Z (Male) | 2.1% | 8% | 1.4% | 2% | 2.6% | 0.3% |
| Gen X (Combined) | 1.9% | 5% | 1.3% | 1% | 2.2% | 0.2% |
| Boomers (Combined) | 1.5% | 1% | 1.0% | 0.5% | 1.8% | 0.05% |
Engagement Insight
Segmen Milenial Female menunjukkan *Engagement Rate* (ER) tertinggi di antara *fans* (2.6%) dan berkontribusi pada *Engagement Share* terbesar (28%). Secara keseluruhan, kelompok Female dari generasi Milenial dan Gen Z mendominasi total kontribusi *engagement*. Interaksi tertinggi dari *haters* berasal dari kelompok Milenial Male, yang menunjukkan ER 3.0% di kolom *Haters/Critical*, menandakan reaktivitas tinggi terhadap isu sensitif.
G. Audience Matrix: Demographics vs. Sentiment
| Demographic Group | Fans / Supportive | Neutral / Questioning | Haters / Critical |
|---|---|---|---|
| Sentiment & Emotion | Sentiment & Emotion | Sentiment & Emotion | |
| Milenial (Female) |
90% Pos Happiness (Inspired), Sadness (Empathy) |
48% Neu Fear, Surprise |
82% Neg Anger, Contempt |
| Gen Z (Female) |
84% Pos Happiness, Surprise |
52% Neu Surprise, Fear |
75% Neg Sadness, Anger |
| Milenial (Male) |
85% Pos Happiness, Fear (Concern) |
40% Neu Fear, Surprise |
88% Neg Anger, Contempt |
| Gen Z (Male) |
80% Pos Happiness, Surprise |
48% Neu Fear, Surprise |
80% Neg Anger, Sadness |
| Gen X (Combined) |
80% Pos Sadness (Empathy), Happiness |
40% Neu Fear, Sadness |
70% Neg Sadness, Disgust |
| Boomers (Combined) |
75% Pos Happiness, Fear (Concern) |
35% Neu Fear, Surprise |
65% Neg Anger, Disgust |
Sentiment Insight
Segmen Milenial Female menunjukkan sentimen positif tertinggi di antara *fans*, didukung oleh emosi Happiness (Inspired) dan Sadness (Empathy). Segmen Milenial Male yang kritis menunjukkan sentimen negatif tertinggi (88% Neg), dimediasi oleh emosi Anger dan Contempt. Secara umum, kelompok yang lebih tua (Gen X dan Boomers) memiliki sentimen negatif yang lebih rendah dan cenderung menunjukkan Fear atau Sadness, bukan *Anger* yang tinggi, ketika bersikap netral atau kritis.