Campaign Deep Dive
Campaign Profile Deep Dive
Skincare XYZ Launch
A. Audience Segmentation
Psychographics
Skincare Enthusiasts (35%)
Deal Seekers (25%)
Brand Loyalists (20%)
Problem Solvers (15%)
Casual Observers (5%)
Relative size indicates segment proportion.
Fans vs. Haters
Bot Detection
< 1.0%
Very low bot activity detected in campaign engagement.
B. Demographics
Generation
Gender
Location
C. Audience Matrix: Psychographics vs. Engagement
| Psychographic Segment | Fans / Supportive | Neutral / Questioning | Haters / Critical | |||
|---|---|---|---|---|---|---|
| Avg. ER | Share (%) | Avg. ER | Share (%) | Avg. ER | Share (%) | |
| Skincare Enthusiasts | 8.2% | 30% | 3.5% | 5% | 2.0% | 0.5% |
| Deal Seekers | 6.5% | 20% | 4.0% | 5% | 5.5% | 0.5% |
| Brand Loyalists | 7.0% | 18% | 2.0% | 2% | 1.0% | 0.1% |
| Problem Solvers | 7.8% | 10% | 3.0% | 5% | 1.5% | 0.4% |
Engagement Insight
Segmen Skincare Enthusiasts yang *supportive* adalah yang paling *engaged* (ER 8.2%), menunjukkan penerimaan produk yang kuat. Menariknya, Deal Seekers yang kritis juga memiliki ER tinggi (5.5%), kemungkinan karena mereka aktif membandingkan harga atau mengungkapkan kekecewaan jika promo tidak sesuai ekspektasi.
D. Audience Matrix: Psychographics vs. Sentiment
| Psychographic Segment | Fans / Supportive | Neutral / Questioning | Haters / Critical |
|---|---|---|---|
| Skincare Enthusiasts | 98% Pos Happiness, Admiration |
70% Neu Curiosity (Ingredients) |
75% Neg Disappointment |
| Deal Seekers | 90% Pos Happiness (Value) |
65% Neu Curiosity (Price) |
90% Neg Anger, Contempt (Price) |
| Brand Loyalists | 95% Pos Trust, Happiness |
80% Neu Curiosity |
50% Neg Disappointment |
| Problem Solvers | 92% Pos Happiness, Surprise (Results) |
60% Neu Fear (Safety), Curiosity |
85% Neg Sadness (Not working) |
E. Audience Matrix: Demographics vs. Engagement
| Demographic Group | Fans / Supportive | Neutral / Questioning | Haters / Critical | |||
|---|---|---|---|---|---|---|
| Avg. ER | Share (%) | Avg. ER | Share (%) | Avg. ER | Share (%) | |
| Gen Z (Female) | 9.5% | 40% | 5.0% | 5% | 4.5% | 0.5% |
| Milenial (Female) | 6.0% | 30% | 2.5% | 5% | 3.0% | 1.5% |
| Gen Z (Male) | 4.0% | 5% | 1.5% | 1% | 2.0% | 0.5% |
| Milenial (Male) | 2.0% | 3% | 1.0% | 1% | 1.5% | 0.5% |
Engagement Insight
Gen Z Female adalah segmen demografis paling *engaged* (ER 9.5%) dan merupakan inti dari *fans* kampanye ini (40% share). Milenial Female yang kritis memiliki ER yang relatif tinggi (3.0%), menunjukkan mereka vokal dalam menyampaikan kritik.